A solid chassis means Prius Prime was built to be confident. With increased torsional rigidity from laser screw welding, high-tensile-strength steel and uniquely shaped frame structures, Prime offers a ride that's comfortable, yet ready to take control in and out of every corner.
Prime offers three driving modes so that the driver stays in control: EV Auto Mode, EV Mode and HV Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions to optimize your efficiency. EV Mode relies on EV driving to maximize efficiency, all the way up to full highway speeds. HV Mode efficiently combines the gas engine and EV power from the HV battery to drive Prime.
More efficiency, more potential. Every last detail of the Prius Prime has been optimized to help make it the most advanced and efficient Prius yet! Cutting-edge, lightweight materials, proven hybrid technology and an optimized Plug-In Hybrid Vehicle (PHV) system all work together to help Prius Prime reach an impressive, class-leading EPA-estimated 133 MPGe. Prime also continues to help you challenge what's possible by reaching and EPA-estimated total driving range of 640 miles. Imagine all the places you'll go with Toyota's legendary hybrid technology that invites you to do even more.
Get more at a glance. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information about your drive directly in front of you on the windshield. The color display can show your speed and energy monitor info, while also giving turn-by-turn directions, so you can stay focused on what's ahead.
Get ready to take everyone by surprise. The 2017 Prius Prime is here with a striking new look that will shake up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd. Stylish front and rear LED lighting helps this hybrid make a powerful statement. And available 17-in. alloy wheels ensure that this hybrid rolls in style every time it hits the streets.
Aerodynamically unique and found only on Prime, the design of the dual-wave rear glass hatch flows into the rear spoiler for enhanced efficiency. The innovative rear hatch utilizes strong yet lightweight carbon-fiber-reinforced polymer and makes opening and closing seem effortless.
Prime features visually striking Quad-LED projector headlights, available LED fog lights and accent lights to help you see more of what matters. Bright and efficient, the rear taillights are also equipped with LED's that consume less energy.
Prime's loaded with innovative tech that you just can't miss. Its available 11.6-in. HD multimedia display is Toyota's most impressive yet, intuitive pinch, zoom, tap and swipe gestures create a familiar smartphone-like experience while giving you easy access to the features that matter most. So whether you're using the available Entune® App Suite to plan your next night out, or using the navigation to help you get there, you've got the power to do it all, with just a tap.
Prime come with standard heated fron seats, so the comfort of you and your passenger is a top priority. And if you need more comfort for the drive, grab hold of the available heated steering wheel.
With Prime's available Qi-compatible wireless smartphone charging, you can charge your Qi-compatible smartphone or other compatible device without wires or worry. Place it on the nonslip holder and charge up before getting to your destination.
Prime's cabin features a modern design and premium materials throughout. Thoughtful interior touches delight the senses while smart tech brings convenience and innovative thinking to every trip. Prime's front seats feature deep bolsters for body hugging comfort. When roads twist, these seats help keep you in place for extra confidence behind the wheel.
Charge scheduling allows you to schedule your charge in advance. You can schedule your Prime to charge at home during off-peak hours to help reduce electricity costs and support efficient grid usage in your community. Or, you can program your preferred charge start or departure time from Prime so it can be topped off and ready to roll when you are. Also on Prime Advanced, you can schedule and start your charge from anywhere through the available Prime apps.
Prime's 60/40 split fold-down rear seats fold to maximize cargo space and versatility. With 19.8 cu. ft. of space, the largest cargo capacity in its class, it will help you enjoy even more room – and more adventures.
With available Safety Connect®, emergency assistance is always within reach. Utilizing Toyota's 24/7 call center, Safety Connect® offers subscribers features such as Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.
When in reverse, Prime's standard integrated backup camera uses a wide-angle lens to display a larger viewing area. Clearly marked lines on the screen show the distance guidelines, giving you more confidence to get out of any spot – tricky or not.
Prius Prime comes standard with the Star Safety System™, a suite of six standard safety features that includes Enhanced Vehicle Stability Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-Force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).